GROUP MARKETING MANAGER
Location: Parow Industria, Cape Town

DRIVE DIGITAL GROWTH. BUILD BRANDS. DELIVER RESULTS.

NON-NEGOTIABLE REQUIREMENTS: 

• Relevant marketing degree or diploma.
• 5 Years’ marketing experience.
• Hands-on digital marketing and Brand development experience.
• B2B and B2C marketing experience.
• Marketing strategy and campaign execution skills.
• Solid SEO, website and lead generation experience.

ROLE OVERVIEW: 
Develop and implement integrated marketing strategies across the group's brands to drive brand awareness, lead generation, customer acquisition, and revenue growth.
The successful candidate will initially execute campaigns hands-on while establishing measurable marketing processes and infrastructure to support future growth.
 
Please note that only candidates who meet all the requirements will be contacted for the opportunity.
We look forward to receiving your application!

Minimum requirements:

• Degree or diploma in Marketing, Digital Marketing, Business, Communications, Advertising or a related field.
• Ideally five or more years of marketing experience.
• Hands-on experience in Google Ads, Meta Ads, social media management, SEO, email marketing, analytics, lead generation, content marketing and website management.
• Strong understanding of B2B and B2C marketing, customer acquisition and conversion optimisation.
• Ability to develop marketing strategies, campaign plans, budgets, KPIs and performance reports.
• Technical confidence working with digital marketing platforms, interpreting data and learning new tools.
• Strong organisational, communication and analytical skills.
• Willingness and ability to personally execute marketing activities while establishing the group's marketing infrastructure.
• Experience managing marketing budgets and delivering measurable commercial results.
• A recognised digital marketing qualification would be advantageous.
• Practical familiarity with Google Ads, Google Analytics, Google Search Console, Meta Business Suite / Ads Manager, LinkedIn Campaign Manager, CRM and email marketing platforms, SEO tools, social media scheduling platforms, WordPress or an equivalent CMS, Canva / Adobe or equivalent design tools, and AI marketing tools. Expertise in every platform is not required.

Duties and responsibilities:

• Develop and implement an integrated marketing strategy across the group's brands, aligned with business growth objectives.
• Plan, execute and optimise paid advertising, social media, content, SEO and email campaigns.
• Generate qualified leads and work closely with sales and customer service to support conversion, retention and cross-selling.
• Manage content calendars, brand messaging, marketing collateral and digital presence.
• Work with the technology team to improve websites, landing pages, e-commerce performance and conversion tracking.
• Develop product launch campaigns and support customer acquisition, platform registrations and activation.
• Implement CRM processes, marketing automation, lead nurturing and reporting tools.
• Monitor budgets, campaign performance, cost per lead, customer acquisition costs, advertising returns and marketing's contribution to pipeline and revenue.
• Establish marketing foundations during the first 90 days and progressively build a scalable marketing function.