An established collection of boutique lodges is looking for a DIGITAL MARKETING ASSISTANT to join their team.

This role is ideally suited to a creative, detail-oriented individual with a strong understanding of digital platforms and a passion for storytelling, content creation, and brand building within the travel and hospitality space.

Core Criteria:

• Diploma or qualification in Digital Marketing or similar
• Minimum of 3 years’ experience in a digital marketing role
• Solid understanding of SEO principles and digital best practices
• Experience with Google Ads, Google Analytics, and Meta platforms
• Strong content creation skills (copywriting, social media, newsletters)
• Ability to multitask and meet deadlines in a fast-paced environment
• Analytical mindset with strong attention to detail
• Passion for travel, hospitality, and visual storytelling

Core Responsibilities:

• Manage and update the company website in collaboration with developers, ensuring optimal performance and usability
• Create and manage engaging content across digital platforms, including blogs, newsletters, and social media
• Visit lodges to capture and curate high-quality content for marketing use
• Plan and maintain a monthly content calendar in collaboration with the creative team
• Coordinate with designers to produce visually compelling, on-brand marketing materials
• Implement and manage SEO strategies, including keyword research and performance tracking
• Monitor website traffic and user engagement to inform marketing improvements
• Manage and grow social media channels, including posting, engagement, and community management
• Assist with planning, launching, and optimizing paid digital campaigns (Google, Meta, YouTube)
• Track and report on campaign performance, suggesting improvements to maximize ROI
• Provide general support to the marketing team across various projects and initiatives

This is a live-out position (office-based).