We are looking for a results-driven SEO and Digital Marketing Specialist to help grow the global online presence of our client located in Techno Park, Stellenbosch.  They are a leading technology company in sports performance tracking.

This is a flexible opportunity suitable for full-time, half-day, or freelance/contract professionals who are passionate about driving measurable results through SEO and digital advertising and has a passion for sport.

Duties will include, but will not be limited to: 
SEO Strategy & Implementation

• Implement and refine the company’s existing SEO strategy to increase search visibility.
• Improve organic rankings through keyword optimisation, technical SEO, and content strategy.
• Monitor performance and continuously improve SEO tactics.

On-Page & Off-Page SEO

• Optimise website content, meta tags, internal linking, and site structure.
• Manage backlink strategy and link-building initiatives.
• Work closely with the internal web design and marketing teams to implement SEO best practices.

Digital Advertising Management

• Manage and optimise Google Ads campaigns across Search, Display and other formats.
• Manage Meta Ads campaigns on Facebook and Instagram.
• Conduct creative testing, audience targeting, and campaign optimisation.
• Monitor campaign performance and optimise toward conversions, CPA and ROAS.

Collaboration

• Work with our in-house marketing and web teams to align digital strategy with company goals.
• Provide regular insights and recommendations to improve performance.
• Participate in strategy and progress meetings with the global marketing team.

Key Deliverables

• Monthly digital marketing performance reports
• SEO and Paid Media KPI tracking
• Technical SEO recommendations
• Content strategy planning
• Link-building progress reports
• Ad account optimisation logs

Requirements:

• Proven experience in SEO and digital marketing
• Hands-on experience with Google Ads and Meta Ads
• Strong analytical skills and ability to interpret marketing data
• Experience improving rankings, traffic, and conversion metrics
• Ability to collaborate with developers and marketing teams
• Self-driven and comfortable working independently

Work Arrangement

• Flexible: Full-time, half-day, or contractor
• Remote collaboration with an international marketing team