Brand Manager - OTC Pain
2022-08-04 - 2022-10-11
Permanent
DBN003162
Medical
Gauteng, Gauteng
(Market related)
A leading pharmaceutical company has a vacancy for a Brand Manager to market their OTC Pain portfolio.
Objective:
Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.

Key Responsibilities:
  • Develop Pain portfolio/brand strategy for sustainable business growth and profitability
  • Anticipate future trends in Pain brand usage and the market environment
  • Develop promotional and advertising strategies that grow brand market shares against competitors in all channels
  • Analysis of the market, shopper and consumer behaviors and development of insights that are applied to develop robust brand plans
  • Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
  • Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
  • Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
  • Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
  • Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
  • Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the portfolio.
  • Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
  • Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
  • Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
  • Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
  • Managing wholesalers’ stock holding and backorders.
  • Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
  • Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
  • Lead and utilize both internal and external conferences, congresses to positions brands as foremost in the target audience’s minds
  • Sense of urgency in resolution of customer queries
Requirements:
  • Must have a Matric
  • Relevant Post Matric Commercial /Health Science qualification
  • Minimum 5 years Brand management experience within Pharmaceutical/Health segment
  • Applicable industry knowledge
  • Sound financial acumen
  • Proficiency in Excel, PowerPoint, Outlook and Word
  • Ability to work on Qlikview models is advantageous
Skills and Competencies:
  • Enthusiasm, Passion and High Energy are key requisites
  • Commercial acumen
  • Digital marketing skills
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self-motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment

Candidates that meet the criteria may submit their applications via this portal or via our vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.


For more information please contact:
Sadhna Singh