Objective of the Role

The General Sales Manager will take full responsibility for achieving sales and revenue targets across new and pre-owned motorcycles and accessories. This role requires an energetic leader who acts as a role model to the sales team, a passionate brand ambassador, and a senior representative of the dealership.
The successful candidate will ensure that every customer enjoys a premium, memorable experience, while driving performance through strong leadership, effective sales processes, strategic marketing support, and sound operational management.

Key Responsibilities

Sales Performance

• Consistently achieve or exceed sales targets for new and used motorcycles and accessories.
• Drive profitability through effective pricing, product mix, and sales initiatives.

Team Leadership

• Lead, motivate, coach, and develop the sales team to maximise performance and engagement.
• Set clear targets, monitor performance, and implement improvement strategies.

Customer Experience

• Build and maintain strong customer relationships to encourage loyalty and repeat business.
• Ensure exceptional service delivery aligned to premium dealership standards.

Sales & Operational Management

• Oversee and optimise the full sales process, including lead management and online sales channels.
• Manage daily sales operations and ensure compliance with internal policies and procedures.

Market & Product Knowledge

• Remain up to date with product offerings, market trends, and competitor activity.

Financial Services

• Promote and manage finance and insurance products to enhance overall dealership profitability.

Marketing & Brand

• Support and initiate marketing campaigns and promotional activities to drive footfall and brand awareness.

Dealer & Stakeholder Relations

• Manage relationships with key industry stakeholders, particularly regarding commercial financing and sales operations.

Minimum Requirements

• Senior Certificate (Grade 12).
• Business diploma or relevant tertiary qualification in Management / Marketing / Sales (advantageous).
• Minimum 3–5 years’ experience managing successful sales teams within the automotive or motorcycle retail environment.
• Minimum 7–10 years’ overall experience in a sales environment.
• Strong working knowledge of sales processes, lead management, and online sales principles.
• Computer literate (proficient in MS Word, Excel & PowerPoint).
• Sound knowledge of financial management and budgeting principles.
• Valid driver’s licence (motorcycle licence advantageous).

Key Competencies

• Strategic thinking and ability to drive change
• Strong business and commercial orientation
• Customer-centric mindset and service excellence
• Proven leadership and people development skills
• Results-driven with high performance motivation
• Excellent planning, organising, and time management skills

Why This Opportunity?